GENDER DISCRIMINATION
DO YOU REMEMBER? Revise the language and visual techniques below
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LEARNING GOALS
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gender discrimination
TEXT 1
1. Identify the language or visual feature being used. 2. Describe or quote the feature as it appears in the text. 3. Explain how that feature discriminates or comments on discrimination. 4. Evaluate the advertisement a) Explain how it is discriminatory. b) What does it tell us about the time and culture from which it comes? (What were the perceptions of gender roles and value?) |
TEXT 2
1. Identify the language or visual feature being used. 2. Describe or quote the feature as it appears in the text. 3. Explain how that feature discriminates or comments on discrimination. 4. Evaluate the advertisement a) Explain how it is discriminatory. b) What does it tell us about the time and culture from which it comes? (What were the perceptions of gender roles and value?) |
TEXT 3
1. Identify the language or visual feature being used. 2. Describe or quote the feature as it appears in the text. 3. Explain how that feature discriminates or comments on discrimination. 4. Evaluate the advertisement a) Explain how it is discriminatory. b) What does it tell us about the time and culture from which it comes? (What were the perceptions of gender roles and value?) |
TEXT 4
1. Identify the language or visual feature being used. 2. Describe or quote the feature as it appears in the text. 3. Explain how that feature discriminates or comments on discrimination. 4. Evaluate the advertisement a) Explain how it is discriminatory. b) What does it tell us about the time and culture from which it comes? (What were the perceptions of gender roles and value?) |
TEXT 5
1. Identify the language or visual feature being used. 2. Describe or quote the feature as it appears in the text. 3. Explain how that feature discriminates or comments on discrimination. 4. Evaluate the advertisement a) Explain how it is discriminatory. b) What does it tell us about the time and culture from which it comes? (What were the perceptions of gender roles and value?) |
Advertising perpetuates discriminatory gender stereotypes. To what extent do you find this statement true? In your response you should explore how texts use language to shape ideas about gender. Refer to at least TWO of the advertisements you have studied.